Can the legendary “Boston accent” help promote hand hygiene?
The folks at South Shore Health System, about 15 miles south of the city, are saying, "Ya huh!"
Last fall, in an effort to promote more diligent hand-washing among health care providers, the hospital’s Hand Hygiene Committee and its Marketing and Communications Department created the “Didyah??” campaign. It features a video and posters playing on the distinctive way Boston-area natives pronounce words.
The posters say “Didyah??” in big letters and ask caregivers whether they’ve cleaned their hands with “Soap & Watah” or “Hand Sanitizah.” They were put up in common areas and restrooms; and at hand-washing stations, food stations, and other locales.